Urban Company - India's Home Services Superapp

From a bold idea to a public company redefining trust, quality, and livelihoods in India’s home services sector.
Consumer Services
October 29, 2025
Team Trifecta Capital

When Urban Company, then UrbanClap, launched in 2014, India’s home services market was largely informal and chaotic. Booking a plumber, beautician, or cleaner often depended on word of mouth, uncertain schedules, and inconsistent quality. For founders Abhiraj Singh Bhal, Varun Khaitan, and Raghav Chandra, this gap was more than a business opportunity; it was a chance to build trust in an industry where trust barely existed.

“Our goal was never just to build a marketplace,” Abhiraj once said. “It was to formalize livelihoods, to create a system where customers trust the professional who walks into their home, and professionals feel proud of the work they do.”

From its earliest days, UrbanClap’s focus was on building reliability and structure in a sector defined by unpredictability. Between 2015 and 2017, the company grew from a few categories in two cities to a national platform spanning beauty, wellness, cleaning, and repairs. But as it scaled, one truth became clear: customer satisfaction depended as much on professional empowerment as it did on technology. To deliver consistent quality, the company needed to invest deeply in training, equipment, and financial support for its service partners. That approach would soon become its defining edge.

By 2019, the company rebranded itself as Urban Company, signaling its transition from a digital aggregator to a full-stack institution. The new name captured the depth of its mission—not just to provide services, but to be a company that thousands of professionals could associate with dignity and belonging. “It wasn’t just a name change,” co-founder Varun Khaitan said at the time. “It was a statement of intent, to take responsibility for quality, for our partners’ livelihoods, and for the customer experience end to end.”

Urban Company’s evolution was not just technological but social. Over the years, it has helped more than 50,000 professionals—from beauticians and electricians to cleaners and handymen—earn predictable incomes and access structured career paths. Its training programs, equipment financing, and insurance coverage have enabled a generation of skilled workers to move from informal gigs to sustainable livelihoods. For many women, especially in beauty and wellness, the platform has opened doors to financial independence and professional recognition, creating micro-entrepreneurs in cities across India.

When the pandemic struck in 2020, Urban Company’s mission was put to the test. As households sought trusted professionals amid lockdowns and health concerns, the company launched UC Safe, a comprehensive safety and hygiene protocol, and rolled out financial assistance for its partners. It became a lifeline for both customers and workers, expanding responsibly at a time when much of the economy had come to a halt.

By 2022, Urban Company had served millions of households in India, the UAE, Singapore, and Australia. Its model, built on deep customer trust and professional empowerment, proved resilient, even as it achieved one of the rare feats in Indian consumer internet: balancing growth with improving unit economics. As of 2025, the company operates in more than 60 cities globally, with some of the highest repeat-usage and satisfaction rates in the industry.

Now, with its public listing, Urban Company enters a new chapter that validates its decade-long commitment to quality, trust, and inclusion. The IPO isn’t just a financial milestone; it’s a reflection of the company’s enduring fundamentals and a signal of maturity for India’s digital economy.

For Trifecta Capital, which has been a long-standing partner, this is a proud moment. “Our association with Urban Company exemplifies what happens when visionary founders meet long-term, patient capital,” said a Trifecta spokesperson. “It’s been inspiring to witness how a company can simultaneously drive profitability, social impact, and inclusion, all while maintaining uncompromising quality.”

Urban Company’s journey mirrors the evolution of Indian entrepreneurship itself, from fragmented beginnings to institutional scale, from solving local problems to building global trust. It’s a reminder that India’s most transformative companies don’t just digitize industries; they humanize them.

We congratulate Abhiraj, Varun, Raghav, and the entire Urban Company team on this remarkable milestone. Their journey reaffirms a simple truth: when purpose meets perseverance, companies don’t just grow, they endure, inspire, and redefine what progress looks like for an entire generation.

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